Indoor Location - why and how
Why do we care about the emerging technology area of Indoor Location and the location of mobile devices in areas where GPS doesn't work. This presentation will explain the benefits of Indoor Location, such as sales representatives coming to you rather than you finding them, targeted sales promotions as you walk the store and post event analysis to identify areas of interest using spatial temporal analytics tools.
Additionally we will take a deep dive into the sensing technologies of BLE beacons and WiFi detection and explain how these tools can detect and position a user with a device either anonymously or a user that has opted in.
Finally we will explore some of the open source technologies that have been used and the challenges that the community in this domain have to overcome.